Double Star Group is a famous sports brand manufacturers. April 4, 2004, China Chamber of Commerce and China National Commercial Information Centre, jointly held in Beijing Great Hall of the “2003 National main commodities of large retailers release sales information,” “Double Star” brand shoes wing out of its kind nationwide sales of the commodity market first, this is Double Star Group won consecutive national sales of the first fifteen years. Binary hidden behind the success of what the market strategy?
Double Star Group to introduce market management department, Double Star has always been concerned and involved in sports, thereby establishing the brand image of the sport. Double Star leveraging its own experience to tell you want the sports industry companies, sports marketing is not a sponsor, their linguistic skills, but also innovation.
Exhibition room in the Double Star Group, displays the famous sports stars equal Lang photos, trophies and signature of the basketball, the tour, visitors feel the pride of these sports is part of their life. With sports marketing, binary running shoes, basketball shoes, football shoes, shoes and other kinds of sports professionals frequently CCTV “shine.”
Sports is the nature of business sentiment, is people’s excitement and joy grief, and emotional needs of accumulated training. Many short-term domestic sponsorship, but this effect is not very obvious. The success of binary large extent with the tireless support and participate in sports for sports marketing related.
Double Star Group and Sports fate a long time in the arm of Chinese sports sponsorship, sports equipment, strong R & D for the development of sports undertakings in China and made due contribution to an enterprise.
Li Chang-Zhi hand sports
China Sports Federation Vice-President Wang Hai that binary stars: a country, a nation of sports are well developed, in addition to their sports achievements, the sports industry is an important aspect. “So, over the years, the face of foreign brands to enter China’s huge sports market situation, the backbone of Double Star Group leadership is determined to create China’s own brand name sporting goods, China’s athletes to provide first-class professional sports, to world famous challenge. On the other hand to support the development of sports spared no effort devoted a lot of money.kid’s classic tall black boots
Since the early 80s the sea into the market since the DS on with the sports community created a strong friendship. The end of 1984, the first binary name of the enterprise’s organization held a press seminar, to be the most sporting events and sports journalists to become a bridge of communication binaries. Double Star has sponsored volleyball, basketball, judo and other sports, and sponsored activities of the National Top Ten Athletes Award. Chinese women volleyball team, volleyball, table tennis, basketball, basketball, judo team also visited a number of occasions to the binary, and watch the game for the workers of.
Zhang Rongfang fond of Double Star shoes
In early 1984, Wang Hai Shuaidui participated in the Sports Expo held in Yantai, in this meeting, the DS was launched the development of new products —- row of shoes, get fair of all ages. Hai and former National Volleyball coach, the team has a deep personal friendship, the former women’s volleyball team leader Zhang Rongfang soft spot on the Double Star shoes have a game in Japan, in order to continue to play good competitive state, Zhang Rongfang binary bent wear shoes play Japanese companies had to “Mizuno” mark affixed to the binary shoes for Zhang Rongfang wish fulfilled. Double Star Chinese Women wearing shoes won a victory after another, binary row of shoes with professional women’s volleyball spent “five consecutive” brilliant time.
Double Star luster “soccer dream”
Support and to participate in the development of sports is a national spirit. Hai president said: “sports is something the whole nation, in need of social care and support, Double Star is the production of sports shoes in the enterprise, obligation and responsibility to make the development of sports in their own power.”
Double Star and the fate of this magnificent football. 1995, 1997, were accompanied by a A League, organized a Chinese football, “Double Star Golden Shoe Award” selection activities; in 1996, Double Star teams donated to the Manatee professional football shoes, sportswear, was warmly welcomed by the players; return of Hong Kong the eve of the Double Star Youxiang of the Happy Valley football team donated professional football shoes, to the return of Hong Kong, offering a piece of binary situation.
Double Star “fates got tied to the” Olympic
Into the 21st century, Double Star is committed to professional sports product development, and now, with Double Star sports shoes, sports equipment, sports drinks and other sports products, into a professional team, marking the binary professional sports has reached the international advanced level, Binary Professional sports has formed a scale, and quickly set off across the country, “Chinese famous brand wear, rejuvenating sports” craze.
To carry forward the Olympic spirit, support Beijing’s bid for the 2008 Beijing Olympic Games, DS hire world-renowned artists, distinguished designers Bilic as a binary product development in international economic development consultant, to further enhance the image of the movement of products. In 2000, in Sydney enjoy the “Olympic artist,” said Bilic Art House, 26 models from China show “Stars Bilic” series of sports products, won the audience’s applause, with high-quality products to support Beijing bid to host the 2008 Olympic Games, with Olympic speed up the pace of the international market.depths linen uggs boots white
In 2001, OP sailing world championships held in Qingdao, Double Star, Canada provided exclusively for sportswear, sports shoes and sports cap. When Beijing won the bid news, when the whole country encouraged. Double Star Group for “China sports, support the Olympics” mission, in 2001, to 3 million yuan and the latest development of the bid, football shoes, high-grade “celebrities” professional basketball shoes, one-time sponsorship for National Games of the Shandong delegation. With Qilu Jian children figure galloping track, “Stars celebrity, chic in the world” became the landscape of television viewers hearts forever.
In 2002, the Double Star hosted the “Stars Cup” Hong Kong, Taipei, Qingdao and other cities in the country six children from the painted T-shirt Contest, 3000 outstanding players to “Light of Olympics” theme drew a length 2.5m, 3.2m of Bust big shirt, dedicated to the 2008 Beijing Olympic Games Organizing Committee, urged the nation to love your brand, in the Taiwan Strait and establish a Children’s Centre, the “reunification of the motherland, were drawn a blueprint for the Olympic” spirit. In the same year, Shandong Province, the opening of the twentieth Games in Jinan, Qingdao Double Star Group, sports delegation to the war was worth 400,000 yuan sponsored race suits, race boots, sports equipment, sports stadium Double Star shine again.
Spare no efforts to help sports
Esteem movement, to spare no effort to support sports. From early September 2003, the first Olympic Cultural Festival (Qingdao) the occasion of the opening, and Qingdao Double Star Group of Qingdao Daily Press Group News Network signed an agreement on the Qingdao Olympic News channel a series of cooperation. Double Star Group’s products and corporate image in the “Qingdao news network” more and greater efforts to appear as binary seize the opportunities the Olympics a “new bright spot.” March 26, 2003, Sichuan Double Star Sports and Leisure Club, established; in October 2003, Qingdao Double Star sports delegation to the Wu Chenghui gift of sports equipment worth 400,000 yuan; in November 2003, Double Star Group, sponsored the third China Qingdao International Judo Open; December 16, 2003, Double Star Basketball Club officially erected the banner, making Qingdao city for the first time basketball has its own class. Binary full support of sports, is to appeal to the Chinese enterprises must strive to create brand names, government departments fully support the brand and all the people to love their brand. The development of specialized sports industry, sports industry to enter, in addition to sponsoring sports, binary stars is also committed to build their own binaries Eagle basketball team, badminton team binaries. December 21, 2004, Qingdao Double Star Group and Qingdao Municipal Sports Bureau to support badminton, basketball, development of the project signing ceremony was held, from now to prepare for the 2008 Olympic Games this period, the Double Star Group invested 20 million yuan for this in the arm support sports.depths linen uggs boots pink
Sponsored by Double Star, China’s increased strength of the professional team; for support to sports, binaries more unique style and charm demonstrated improved visibility and reputation, binary from an unknown set of corporate growth for the sports shoes, sports clothing, sports equipment for the integrated sports-based modern large enterprise groups. At present, the Double Star in the National Sports Center was established more than 3400, binary high-grade, professional sporting goods manufacturer the image in the minds of consumers for more and further established, binary products are more and more I love the customers.
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