Chinese brands vulnerable must be changed

Chairman of the Board of Fujian ANTA Sports Products Limited Shizhong that Chinese brands vulnerable must be changed. Chinese companies currently the main competitive advantage is the cost advantages and product advantages, most lack the brand. Only by constantly enhancing the competitiveness of product brands can eventually make China’s economy to the world, to achieve true national revival.Ultra Short Uggs 5225 On Sale

Pei love that the rise of Chinese brands in the world, we must first improve the credibility of the brand, it is necessary in order to shape the country’s overall strength, not a single company can accomplish. Countries through policy guidance and support for the corporate brand to provide a new impetus to improve credibility, but also to enhance the cultural environment construction of brand growth.

Second, the brand lies “create.” Looking at the world-renowned brands, industrial products, specific brands are highlighting “Innovation.” The combination of our brand is not “create” out of the brand is not a good foundation, therefore the amount of advantage, without the advantage of brand reputation. The most typical is to enter the “World 500” 35 Chinese companies have impressed the industry one after another, will many of the industry, “BUTTERFLY” Enterprise bundled together into “large aircraft”, rather than a month specific “brand.”Ugg Boots

Shizhong and call on the Government to take measures to increase the business license to guide innovation efforts: first, mutatis mutandis, to international practice, increase in government procurement on the national brand support, reiterated the Government’s support for national brand attitude; second, to ” love domestic products, support for national brand development and support of the national economy flourishing “and other content directly into the primary and secondary school textbooks and the curriculum, enriching the Neihan patriotism; third, Jian Yi You set up the Ministry of Commerce Deng Zhuanmen government departments agencies, special study Ruhe macro and micro levels to proceed, to speed up the image and enhancing our national industry, to support indigenous company to international well-known brand building; Fourth, commodity circulation, the proposed Department of Commerce and other departments on the procurement and distribution of national brands to take appropriate protection policies, eliminate the exclusion of national brand phenomenon; fifth, recommended that the Ministry of Commerce and other well-known national brand for independent innovation, to foster greater policy efforts; Intellectual Property Department should increase its own brand of national intellectual property protection in , increase fraud, Fan Jia behavior crackdown.Ultra Tall Uggs 5245